Who Would Buy A Metal Roof?
Having spent my entire career in residential metal roofing, I often get asked about the homeowners who chose metal roofs for their homes. Whether they chose a vertical seam roof or perhaps a shake, shingle, or slate look metal roof, and whether that roof was aluminum, steel, or copper, I am often asked what drove them to step outside the box a bit to a metal roof. Marketers tend to want to put consumers into boxes and say things like “Our customer is 43.6 years old, married, with two children (the oldest about to enter college), 2.8 cars, 1.2 dogs, and a guinea pig.” However, when it comes to metal roofing customers, we find that there is no “average” or “typical” customer we can target. That’s because the things that drive them to choose metal tend to be more about their lifestyle and their mindset than about their socio-demographics. The typical metal roof customer sees themselves as staying in their home until they are “carried out.” They may be young, they may be old, or they ...